Foundation
Philadelphia and Nova Scotia B2B marketing agency selling GEO, Reddit and content distribution to SaaS brands. Founded 2014 by Ross Simmonds.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
- Author of Create Once, Distribute Forever
- Speaker at MozCon, SearchLove and CTAConf
What they do
- Services
- GEO · Technical SEO · Digital PR · CRO
- Industries
- SaaS
- Regions served
- US, Canada
- Monthly budget
- $15k+/mo
- Team size
- 11-50
- Founded
- 2014
- Address
- 1650 Market Street, 36th Floor, Philadelphia, PA 19103
- Pricing
- On request
About
Foundation is a B2B marketing agency founded in 2014 by Ross Simmonds, with offices at 1650 Market Street in Philadelphia and in Dartmouth, Nova Scotia; Clutch treats the Dartmouth office as headquarters while the agency's own site leads with Philadelphia. It now presents itself as an AI visibility and GEO agency for B2B tech. The menu covers generative engine optimization strategy, technical SEO, LLM advertising, content distribution, digital PR, executive visibility, Reddit and YouTube marketing, paid media and conversion optimization. Logos on the site include Canva, Mailchimp, Snowflake, Procore and Bitly.
Clutch shows a 5.0 rating from 14 reviews, a minimum project of $25,000 and an hourly rate of $200 to $300, which places Foundation at the upper end of this index on price. No pricing is published on the site. Foundation is listed in the Semrush Agency Partners directory. Of the case studies on its site, only the Bitly study names the client; it reports a top position for QR code prompts in AI answers and large gains in Reddit referral traffic over 12 months. The other studies describe clients by category only, so their figures cannot be checked against a named brand.
Simmonds wrote a book on content distribution and has spoken at MozCon and SearchLove, and the agency's distribution and Reddit playbooks come from that work. Team size is uncertain: Clutch says 10 to 49 people while the agency's Semrush listing cites a larger team. No G2 profile or Google review count was found, and the about page mentions recognition that could not be confirmed on an award page.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.