Claimed #1 Content SEO agencies for SaaS

Kestrel & Wren

Edinburgh GEO, content SEO and digital PR agency for finance and SaaS companies in the UK and Europe. Retainers $2,000 to $15,000 a month.

Last verified 30 Sep 2026Founded 2017Team 11-50HQ Edinburgh, United Kingdom

Proofs

Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.

ClutchOpen
4.7 from 26 reviews
Read 30 Sep 2026
G2
No profile found
Google
No profile found

Case studies

Named, public, with a stated result. An unnamed client story does not count.

Thistle Wealth named in ChatGPT answers for UK financial advisers in 31 of 50 promptsFinance · GEO and digital PR, eight months
Read
Lochside Software: organic trial sign-ups up 84%SaaS · Content SEO programme, ten months
Read

Founders

Fiona Kestrel
Co-founder · 12 years in search · LinkedIn
  • Content director at a financial publisher
  • Speaker at BrightonSEO 2025
Alasdair Wren
Co-founder · 11 years in search · LinkedIn
  • SEO manager at a Scottish bank

What they do

Services
GEO · Content SEO · SEO · Digital PR
Industries
Finance · SaaS · B2B services
Regions served
UK, Europe
Monthly budget
$2k-$15k/mo
Team size
11-50
Founded
2017
Address
9 George Street, Edinburgh EH2 2PF
Pricing
On request

About

Kestrel & Wren is an Edinburgh agency founded in 2017 by a content director and a bank SEO manager, and that pairing still describes the work: editorial content and PR for regulated and financial clients, with GEO added in 2024 and measured against tracked prompt sets. Clients are financial advisers, fintech companies and B2B software firms in the UK and Europe.

The profile is claimed, both founders are named with prior roles, the address is published and a contact route was verified. Pricing is on request. Two case studies name the client and state the result. The review base is Clutch only, at 26. The agency's own visibility in AI answers is around the index median. Engagements run on quarterly plans with a written prompt set agreed at the start, and the agency publishes a short note each quarter on how its own tracked prompts moved, which is the kind of transparency the score rewards even when pricing itself stays on request.

Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.

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