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Listed #2 AI visibility tracking agencies in Australia

Optimising

Melbourne SEO-only agency founded in 2008, working for brands such as Chemist Warehouse and Nando's, with GEO campaigns and AI visibility reporting.

Last verified 8 Oct 2026Founded 2008Team 11-50HQ Melbourne, Australia
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Proofs

Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.

Clutch
No profile found
G2
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Google
No profile found
Certified B Corporation

Case studies

Named, public, with a stated result. An unnamed client story does not count.

Chemist Warehouse grows organic traffic 75% through a commercetools migrationEcommerce · Organic traffic up 75% and orders up 27% year on year, with no organic disruption over an 18-month migration
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Nando's gains more than 12,000 monthly visits from menu searchesHospitality · 12,000+ new monthly visits from the menu term and careers page visits up 110%, client since 2021
Read
Jim's Mowing organic traffic up 47% after a website migrationLocal businesses · Organic traffic up 47% and click-through rate up 78%, timeframe not stated
Read
Cake Decorating Central revenue up 434% after a new site launchEcommerce · Revenue up 434% and average order value up 313% within three months of launch
Read
Dental Boutique organic clicks up 129% across its clinic networkHealthcare · Organic clicks up 129% and non-branded clicks up 102% over 12 months
Read

Founders

James Richardson
Co-founder · 18 years in search · LinkedIn
  • Senior sales and marketing roles at ASX-listed companies
  • Commentary published in AdNews, Mediaweek, SmartCompany, B&T and Mumbrella
Daniel Zuccon
Co-founder · 18 years in search · LinkedIn

What they do

Services
SEO · GEO · AI visibility tracking · Technical SEO · Local SEO · Digital PR
Industries
Ecommerce · Hospitality · Local businesses · Healthcare
Regions served
Australia, APAC
Monthly budget
$2k-$15k/mo
Team size
11-50
Founded
2008
Address
14/45 Vere Street, Richmond VIC 3121
Pricing
On request

About

Optimising is a Melbourne search agency founded in 2008 by James Richardson and Daniel Zuccon, based in Richmond. It describes itself as focused on SEO alone. Its named services cover ongoing SEO campaigns, technical audits, site migrations, local SEO, Shopify and ecommerce SEO, digital PR, and an AI search offer split into AI visibility audits, GEO campaigns and monthly AI visibility reporting across ChatGPT, Perplexity, Gemini and Google AI Mode. LinkedIn lists 11 to 50 staff.

The record is strongest on case studies. Its work pages name large Australian clients and give results: Chemist Warehouse (organic traffic up 75% year on year through a commercetools migration), Nando's, Jim's Mowing, Cake Decorating Central and Dental Boutique, though a few figures have no stated timeframe. The agency has been a Certified B Corporation since 2021 according to the B Corp directory. James Richardson's bio on the agency site describes close to two decades in SEO and press commentary in Australian marketing trade media.

Several things are missing for a buyer comparing options. No Clutch, G2 or verified Google review figures were found. Award entries on its site are finalist listings without years, and they were not confirmed against the award organizers. No retainer pricing is published; the only prices on the site are a $5,000 to $20,000+ range for one-off AI visibility audits, so the budget bands here are an estimate from that range.

Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.

Appears in

Best AI visibility tracking agencies in Australia#2 of 5Best AI visibility tracking agencies in Asia-Pacific#3 of 4