Optimist
Des Moines SEO, AEO and GEO agency for B2B SaaS and tech companies, founded 2016, with retainers published from $3,000 a month.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
- Spoke at the DFWSEM conference
- Founded the Top of the Funnel content marketing community, which has more than 5,000 members
What they do
- Services
- SEO · AEO · GEO · Content SEO · AI visibility tracking
- Industries
- SaaS · Finance
- Regions served
- US
- Monthly budget
- $2k-$5k/mo
- Team size
- 11-50
- Founded
- 2016
- Address
- 500 Locust Street, Des Moines, IA 50309
- Pricing
- Published
About
Optimist is an SEO and answer engine optimization agency for B2B SaaS and technology companies, started in 2016 by Tyler Hakes and listed on Clutch at an address in Des Moines, Iowa. It began as a content marketing shop, and content is still the core: the team page lists about 20 people, most of them writers, editors and designers working remotely across several countries. Current services cover SEO, AEO, generative engine optimization with ongoing AI visibility tracking, content production and refresh, distribution, and pipeline reporting.
Pricing is public. Strategy and roadmap projects start at $7,500, advisory retainers at $3,000 a month and full-service work at $4,000 a month, all month to month. The case study library names clients with stated results, among them HelloSign, whose organic traffic grew 1,308% in the 17 months before its acquisition by Dropbox, plus Glide, Kubera and Stampli. The agency's newer AEO case studies, which report LLM referral and revenue growth, do not name their clients, so the strongest evidence for AI search work rests on anonymous figures.
The third-party record is thin. Clutch shows a 5.0 rating from a single review, and no G2 profile, Google review count, certifications or awards were found. Hakes has close to 20 years in content marketing and SEO, has spoken at the DFWSEM conference, and is recorded here as founder with the profile linked from the agency's about page. Buyers should ask for references, particularly for AI visibility work.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.