Pineberry
Stockholm search agency founded in 2007, part of NOVA Consulting Group, selling SEO, AI search (GEO/AEO) and Google Ads to Swedish brands.
Proofs
Every number below links to its source. Ratings and review counts are read from the platform on the date shown; the reviews themselves stay on the platform.
Case studies
Named, public, with a stated result. An unnamed client story does not count.
Founders
What they do
- Services
- SEO · GEO · AEO · Content SEO · Local SEO · Link building · CRO
- Industries
- Ecommerce · Healthcare · SaaS
- Regions served
- Nordics
- Monthly budget
- $5k-$15k/mo
- Team size
- 51-200
- Founded
- 2007
- Address
- Stadsgården 6, 116 45 Stockholm, Sweden
- Pricing
- On request
About
Pineberry is a Stockholm search marketing agency founded in 2007 by Michael Wahlgren and Stefan Mahlstein. It started as a pure SEO shop and later added Google Ads, paid social, programmatic, conversion optimization, content and web analytics. The site cites about 60 staff, LinkedIn shows 69 in the 51 to 200 band, and Clutch lists a second office in Malmö. Since 2021 it has been part of NOVA Consulting Group, and an August 2026 post says NOVA will merge its Swedish and Norwegian subsidiaries into one company at the turn of the year, with the Pineberry brand continuing; Christian Litezings is CEO.
The SEO service names keyword analysis, on-page analysis, link strategy and local SEO. A dedicated AI search page treats GEO, AEO, AIO and LLMO as one service and offers training, on-page analysis for AI models and prompt behavior mapping; it does not describe ongoing tracking of AI visibility. Named cases with figures include Nordiska Galleriet, whose revenue passed SEK 200 million within two years of the SEO start, Doktor.se, which reached a 4,000% organic traffic goal in ten months, and a decade of Google Ads growth for MaxGaming. A Pineberry press release says four clients won categories at Svenska SEO-priset 2025; the prize site lists the clients but not their agencies.
What is missing: no public pricing, and the Clutch profile has no reviews and no listed minimum project size, so the budget band is an estimate. No G2 or Google review profile was checked, and no partner certification could be confirmed in a directory.
Written by GEO Agency Index from public sources. If the record has changed, claim the profile and send the links.